UK Domain Market Reports
Sale trends computed from the DropOps sales warehouse — the same canonical, de-duplicated sales behind the Sale Report. Averages cover disclosed prices only.
Sales by year
Median and average of disclosed prices, per year of sale.
| Year | Sales | Median | Average | Highest |
|---|---|---|---|---|
| 2009 | 203 | £105 | £298 | £4,001 |
| 2010 | 732 | £75 | £306 | £14,250 |
| 2011 | 875 | £80 | £252 | £6,402 |
| 2012 | 879 | £71 | £238 | £5,459 |
| 2013 | 699 | £75 | £220 | £3,351 |
| 2014 | 793 | £115 | £263 | £5,800 |
| 2015 | 842 | £120 | £293 | £7,000 |
| 2016 | 1,217 | £60 | £243 | £13,300 |
| 2017 | 808 | £87 | £229 | £7,516 |
| 2018 | 840 | £70 | £246 | £10,399 |
| 2019 | 1,797 | £99 | £358 | £27,850 |
| 2020 | 2,348 | £70 | £226 | £32,250 |
| 2021 | 1,106 | £60 | £195 | £10,850 |
| 2022 | 1,313 | £100 | £309 | £10,000 |
| 2023 | 1,303 | £70 | £296 | £13,250 |
| 2024 | 1,324 | £70 | £275 | £7,400 |
| 2025 | 3,503 | £150 | £874 | £74,250 |
| 2026 | 5,070 | £430 | £845 | £79,232 |
Recent monthly trend
The most recent 24 months that contain sales. Months with no recorded sale are omitted rather than shown as zero.
| Month | Sales | Median | Average | Highest |
|---|---|---|---|---|
| 2024-12 | 116 | £60 | £376 | £7,400 |
| 2025-01 | 205 | £151 | £1,009 | £14,500 |
| 2025-02 | 373 | £161 | £840 | £32,750 |
| 2025-03 | 313 | £95 | £736 | £25,750 |
| 2025-04 | 330 | £150 | £453 | £9,200 |
| 2025-05 | 266 | £165 | £1,109 | £74,250 |
| 2025-06 | 266 | £150 | £1,033 | £22,000 |
| 2025-07 | 251 | £110 | £720 | £20,200 |
| 2025-08 | 285 | £180 | £932 | £41,000 |
| 2025-09 | 273 | £160 | £1,222 | £59,501 |
| 2025-10 | 296 | £100 | £878 | £50,600 |
| 2025-11 | 320 | £162 | £865 | £34,000 |
| 2025-12 | 325 | £236 | £847 | £30,502 |
| 2026-01 | 296 | £225 | £699 | £25,000 |
| 2026-02 | 349 | £180 | £802 | £79,232 |
| 2026-03 | 405 | £130 | £789 | £42,001 |
| 2026-04 | 469 | £184 | £646 | £26,001 |
| 2026-05 | 516 | £170 | £582 | £26,001 |
| 2026-06 | 690 | £480 | £745 | £15,501 |
| 2026-07 | 804 | £649 | £826 | £18,701 |
| 2026-08 | 105 | £886 | £874 | £3,151 |
| 2026-09 | 459 | £858 | £1,364 | £41,501 |
| 2026-10 | 723 | £605 | £997 | £15,501 |
| 2026-11 | 254 | £955 | £1,008 | £7,777 |
Sales by extension
How the UK second-level domains compare.
| Extension | Sales | Median | Average | Highest |
|---|---|---|---|---|
| co.uk | 19,173 | £111 | £452 | £79,232 |
| uk | 3,997 | £80 | £289 | £30,450 |
| org.uk | 2,469 | £170 | £840 | £59,501 |
| me.uk | 13 | £350 | £522 | £1,686 |
Sales by name length
Registrable label length, excluding the extension — so ilearn.co.uk counts as 6.
| Characters | Sales | Median | Average | Highest |
|---|---|---|---|---|
| 1–2 | 244 | £150 | £1,039 | £34,000 |
| 3 | 2,215 | £210 | £413 | £59,501 |
| 4 | 1,045 | £155 | £719 | £50,600 |
| 5–6 | 2,592 | £121 | £516 | £32,250 |
| 7–9 | 5,638 | £100 | £424 | £74,250 |
| 10–14 | 8,631 | £90 | £405 | £41,501 |
| 15+ | 5,287 | £103 | £520 | £79,232 |
Price distribution
Share of disclosed sales in each band.
| Band | Sales | Share |
|---|---|---|
| Under £100 | 12,011 | 46.8% |
| £100–£500 | 8,455 | 33.0% |
| £500–£2k | 4,120 | 16.1% |
| £2k–£10k | 967 | 3.8% |
| £10k+ | 99 | 0.4% |
Auction demand
Bidding activity recorded on 23,952 sales that carry auction data — not the whole warehouse.
Commercial use cases
Brandable, authority, geographic, commerce and the rest of the taxonomy — decided by AI evaluation, not a wordlist.
No sale has been classified yet, so this section is empty rather than estimated.
- The daily AI classification budget is zero (DOMAIN_FIT_AI_SALE_LIMIT) — fail-closed by design, and it cannot be raised from the command line.
SEO-backed sales
Sales carrying SEO metrics recorded at the time of sale. Each is labelled with the provenance of that evidence — current metrics are never presented as sale-time metrics.
Highest SEO-backed sales
Top disclosed prices among sales whose authority metrics were recorded at sale time.
| Domain | Sale date | Price | DR | Ref. domains |
|---|---|---|---|---|
| 2026-02-23 | •••• | •••• | •••• | |
| 2025-05-14 | •••• | •••• | •••• | |
| 2025-09-16 | •••• | •••• | •••• | |
| 2025-10-10 | •••• | •••• | •••• | |
| 2026-03-17 | •••• | •••• | •••• | |
| 2026-09-23 | •••• | •••• | •••• | |
| 2025-08-11 | •••• | •••• | •••• | |
| 2025-09-25 | •••• | •••• | •••• | |
| 2025-09-04 | •••• | •••• | •••• | |
| 2025-10-30 | •••• | •••• | •••• |
What this report does not cover
Cuts we are asked for but cannot compute honestly from the evidence we hold.
- Dictionary-word splits
- Brandable and industry cuts are AI-decided and appear under Commercial use cases above. "Dictionary word" is not among them: it is a property of the NAME, not of what the name is commercially for, and the 13 use cases are a code-owned taxonomy that must not be stretched to hold a lexical label. Classifying it from the wordlist datasets stays refused while those are pending review.
- Buyer profiles
- Auction sources publish pseudonymous bidder handles only. They are stored as auction evidence and never resolved to people or organisations.
- Non-UK comparisons
- Every figure here covers the .uk namespace only, so no statistic is diluted by a market this platform does not trade in. A non-UK sale can still be recorded as wording context for a same-name UK domain, but it never carries a price into a UK valuation or into this report.